Today’s consumer demands access to insightful product and service information. Back in the day, it used to be that you could flash a commercial across the TV or display an advertisement in a magazine or newspaper. Let’s just say, that ship has sailed.
Now, about 61 per cent of consumers will more likely purchase goods or services from a business that creates their own unique content; not through standard ads. The best way to meet this need is by focusing on a content marketing strategy. Whether it’s through an active company blog, social media company profiles or gripping visuals, consumers need to be engaged and informed.
Your story needs to be one that people want to hear. With content marketing, you get to convey your message to an unprecedented number of potential clients. What type of content are you currently publishing? Is it doing the job or are you just re-spinning previously published content?
Companies with active blogs will generate about 97 per cent more leads. Also, unique content is the top third reason people follow brands on social media. Isn’t it time to get more leads, acquire new customers and increase your brand awareness through content marketing? It just takes some ingenuity.